Founder Stories | Bec Astley Clarke on Building a Luxury Brand Online


In the latest instalment of Founder Stories, a series highlighting the personal and professional journeys of some of fashion’s most dynamic entrepreneurs, BoF speaks with Bec Astley Clarke, founder of luxury jeweller Astley Clarke.

Bec Astley Clarke | Source: Courtesy photo

LONDON, United Kingdom — BoF sat down with Bec Astley Clarke only days after she was made a Member of the Order of the British Empire (MBE) by Queen Elizabeth II for doing what was once considered impossible — building a fully fledged luxury brand on the Internet — and doing it with a distinctly British combination of elegance and irreverence.

Over the last seven years, the eponymous founder of Astley Clarke has turned what began as a multi-brand e-tailer, selling jewellery by other designers, into a small but rapidly expanding modern British luxury brand, designing and distributing its own fine and contemporary jewellery collections (which now account for about 70 percent…

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